JOB DESCRIPTION
PPC SPECIALIST
Managing and refining pay-per-click advertising programs to deliver targeted traffic and accomplish desired business goals will be your responsibility as a PPC Specialist. To increase the return on investment (ROI) of digital advertising campaigns, you will apply your proficiency with online advertising platforms, data analysis, keyword research, and creative planning.
In an organization's digital marketing endeavors, a PPC Specialist is important, aiding in the generation of focused traffic and the accomplishment of certain business objectives via sponsored advertising. To effectively improve campaigns, the function involves a blend of technical expertise, creativity, data analysis, and strategic thinking.
Key Responsibilities:
- Plan of Action: Create and execute PPC campaigns to meet the objectives of your clients or your business, including website traffic, lead generation, sales, and brand exposure. To find negative and high-value keywords, conduct in-depth keyword research. Create and organize pay-per-click (PPC) campaigns for a range of platforms, including social network advertising, Bing Ads, and Google Ads.
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Creating and Optimizing Ads: Develop and refine headlines, ad extensions, and ad copy to raise conversion and click-through rates (CTR).
To improve campaign success, create and test ad creatives, such as text and display advertisements.
To improve messaging and design, run A/B tests on different ad variations. -
Managed Bids: To optimize campaign effectiveness under predetermined budgetary restrictions, track and modify bids.
To reach your target cost-per-acquisition (CPA) and return on ad spend (ROAS) goals, use bid management tools and tactics. -
Enhancing Landing Pages: Work together with the web development team to enhance the relevancy and quality of landing pages.
To improve conversion rates, run A/B tests on landing pages.
Make sure the user journey is seamless from ad click to conversion. - Reporting and Analysis of Data: Review campaign performance data on a regular basis and make decisions based on facts. Produce thorough reports for clients or internal stakeholders that include campaign analytics, KPIs, and ROI. Recognize patterns and areas that could use improvement, then take appropriate action.
- Management of Budgets: Effectively manage and distribute advertising funds to achieve the most return on investment. Keep an eye on your monthly, weekly, and daily expenses to keep inside your financial limits.
- Comparative Evaluation: To obtain a competitive edge, evaluate the PPC tactics of your rivals and make necessary adjustments. Keep up with changes to algorithms, emerging PPC platforms, and industry trends. Stakeholder or client communication. To report on developments and resolve issues, keep lines of communication open and transparent with clients or internal stakeholders. Make suggestions for enhancing and modifying the campaign.
Qualifications:
- A bachelor's degree in business, marketing, or a similar discipline (or comparable professional experience).
- A track record of successfully handling PPC advertising on multiple platforms.
- Expertise with Microsoft Advertising, Google Ads, and other PPC networks.
- Powerful analytical abilities and the capacity to use information to make well-informed choices.
- Familiarity with digital marketing best practices, SEO, and SEM.
- Exceptional communication skills both in writing and speaking.
- It is advantageous to get certified in Google Ads or other pertinent advertising networks.